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The slop problem is the kind of PR problem that kills industries. It’s the Ford Pinto’s exploding gas tank, New Coke, and the iTunes U2 album fiasco all rolled into one. People see all the hype about AI, then experience entire websites and tens of thousands of social media accounts spewing content no one wants, generated by AI.
That’s a perception problem that won’t go away because you want customers to stop talking about it. You have to build a tool that doesn’t create this problem.
The surprising part is that someone put the word in a memo. They wrote it down. (Or maybe Copilot wrote it and they didn’t catch it?)
What’s not surprising is that this is the market strategy for an AI tool. Microsoft has a ton of money invested in AI. In many ways, they bet the company on the success of AI generally, and Copilot in particular, and the market just hasn’t developed the way they expected. So, what’s the next step?
I want to be charitable and say that this doesn’t reek slightly of desperation, but is instead a strategic decision, possibly to be followed by a price increase next year. Or even that they are trying to lessen the confusion around the different versions of Copilot.
Then I counted the number of “Try Copilot Chat Now!” buttons on that page and immediately realized how desperate they are to get people to use Copilot.
This is also coming with a price increase effective in July 2026:
I think there are some opportunities in AI for completing tasks, but I also think there is a serious risk in taking action without proper oversight. I’ll be very interested in seeing how Microsoft gets this out to business customers.
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