Worth Reading – 4 obstacles impede paid Microsoft 365 Copilot adoption

These are all reasons why Microsoft might not be hitting its targets for Copilot licensing:

Confusing naming conventions, uncertain ROI and growing compliance concerns are among the barriers to wider adoption.

https://www.nojitter.com/ai-automation/4-obstacles-impede-paid-microsoft-365-adoption

If I’m being honest, though, compliance is a concern for some people who work in areas like mine, where I look at governance and compliance every day. For end-users, it’s the confusion about the naming convention. I cannot begin to count the number of conversations I’ve had with people who don’t understand that the Copilot they see right there on the desktop or in the browser is NOT the same Copilot that the extra $30-per-month license gets you.

It just isn’t clear to them that they would need to pay for that when they’re already using Copilot to help them write emails and summarize log documents. They are using AI for free on their work PC, their home PC, everywhere. Microsoft has done a really good job of explaining the difference to people who follow Microsoft blogs, but an extremely poor job of explaining it to the average M365 user.

It doesn’t help that they keep changing what is included in the free version, either.

If you’re struggling to explain the difference, maybe this can help –How Copilot Chat works with and without a Microsoft 365 Copilot license

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